Signs

In my Critical Reading and Writing 2 class we read "How to Read a Sign" in Why We Buy: The Science of Shopping by Paco Underhill (it begins on pg. 61).  In the chapter, Underhill wrote, "When it comes to positioning a sign, the difference between an ideal viewing spot and a terrible one is often just a few feet" (64).  I found this article to be fascinating since it describes the best ways to display a sign, from the location to the length of the message.

http://books.google.com/books?id=euHukAn4KuYC&pg=PA73&lpg=PA73&dq=how+to+read+a+sign+by+paco+underhill&source=bl&ots=UZsaJRhYtg&sig=z7aQBLOqzCYpY93tPLkQtrVFNB0&hl=en&sa=X&ei=KrxOT4jeD-S50QG9pNXqAg&ved=0CCAQ6AEwAA#v=onepage&q=how%20to%20read%20a%20sign%20by%20paco%20underhill&f=false

Additionally, in class we discussed signs such as the old way Burma Shave advertised by dividing up their message and displaying the short phrases in order: