The Most Popular Fonts Used By Designers

I clicked on this article while browsing through one of the previously posted websites, and thought it was really interesting. The site includes the history, strengths and appropriate uses of these typefaces. As someone who's relatively green at this, I find it really helpful.

Duane Reade

I noticed the renovation of Duane Reade's image. Both store fronts and logos are visible in Union Square.  Which one do you prefer, the old (the first two images) or the new (the latter two images) Duane Reade?

Signs

In my Critical Reading and Writing 2 class we read "How to Read a Sign" in Why We Buy: The Science of Shopping by Paco Underhill (it begins on pg. 61).  In the chapter, Underhill wrote, "When it comes to positioning a sign, the difference between an ideal viewing spot and a terrible one is often just a few feet" (64).  I found this article to be fascinating since it describes the best ways to display a sign, from the location to the length of the message.

http://books.google.com/books?id=euHukAn4KuYC&pg=PA73&lpg=PA73&dq=how+to+read+a+sign+by+paco+underhill&source=bl&ots=UZsaJRhYtg&sig=z7aQBLOqzCYpY93tPLkQtrVFNB0&hl=en&sa=X&ei=KrxOT4jeD-S50QG9pNXqAg&ved=0CCAQ6AEwAA#v=onepage&q=how%20to%20read%20a%20sign%20by%20paco%20underhill&f=false

Additionally, in class we discussed signs such as the old way Burma Shave advertised by dividing up their message and displaying the short phrases in order:

Helvetica Flim

Helvetica Flim shows Helvetica is used by almost graphic design field.

Here is link for Helvetica film website. http://www.helveticafilm.com

And this is Helvetica film trailer.

Typodarium 2012

For all typography lovers, check out the Typodarium 2012 from Slanted!
It comes with 366 fonts from 252 designers from all around the world.

For more information, visit here : http://fontfeed.com/archives/typodarium-your-daily-dose-of-type-in-2012/

To purchase one, visit here : http://www.slanted.de/shop/typodarium-2012

"SPENGLISH"

"SPENGLISH" is a brand from a friend of mine, he designs T-shirts with funny quotes. It is called Spenglish because the quotes are a combination of Spanish and English. This is an advertising that he just posted it and I found it very cool. Hope you guys enjoy it !

Absolut Vodka Funny Advertising

For this post I chose Absolut Vodka advertising, because there are so many funny and creative advertises. Not only created by the company but also by other people. They are very unique and interesting. Let me know what you think about it !