This is the latest campaign for Calvin Klein's new line of underwear for men. It uses the slogan " Mark your spot", implying the dire need to claim either your own or your male partner's spot with the big X.
so suggestive! and
How brilliant!
Calvin Klein truly understands the idea of "sexing an object up".
here is a little eye candy for all of ya'
below is a link to a youtube video, featuring the commercial version of this campaign.
http://www.youtube.com/watch?v=uEtmQIRTYlk&feature=related
p.s this time CK is being extra politically correct by using models of different ethnicities.
a little something for everyone
"Wordplay: The Lettering of 'On Language'" opens on Thursday, April 22, at The New York Times Building, 620 8th Avenue, 7th floor. RSVP is required to: galleryseven@nytimes.com. We just RSVP'd -- hope to see you there as well!
This is the latest campaign for Calvin Klein's new line of underwear for men. It uses the slogan " Mark your spot", implying the dire need to claim either your own or your male partner's spot with the big X.
directly from "the daily heller" … Salvador Dali was known for his love of money. His nickname was Avidor Dollars. So, it shouldn't come as a surprise that he did his fair share of paid work for advertising, publishing and even Chupa Chups, the rather tasty Catalan lollipops. The company, founded in 1958 by Enric Bernat (now owned by Perfetti Van Melle), is named Chupa from the Spanish word chupar: "to suck." Bernat's idea was to put a bonbon on a stick (so as not to melt on a child's hands), the rest is lollypop history. In 1969 Dali, never one to turn down a dollar, designed the Chupa Chup logo (above) and like the sticky candy, it stuck. Incidentally, around the same time its slogan, "Its round and long-lasting," was coined.
